Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
Friday Reading Edition 5 (24th April 2020)
This brief from RepTrak draws out the key takeaways and trends that amplify reputation during the current COVID-19 crisis, with employee experience as a top priority.
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This article from the magazine of RIMS shows how the rise of disinformation campaigns or “fake news” is increasingly causing a headache for companies around the world, and how well-prepared crisis response plans can help steer organisations through the worst of disinformation.
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Friday Reading Edition 4 (17th April 2020)
As UK policymakers consider options for how the lockdown could be lifted without triggering a second wave of coronavirus infections, this paper from the University of Warwick has attracted attention for its suggestion of removing restrictions on 20-30-year-olds who do not live with their parents, which could release 4.2 million people.
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Friday Reading Edition 3 (9th April 2020)
Using their global economic risk dataset, Verisk Maplecroft has categorised central banks and government authorities based on the degree of monetary and fiscal flexibility they now have to combat the economic crisis. The results suggest many of the world’s largest economies, including China, will struggle to do much more than they already have should the slowdown last more than a few months.
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Friday Reading Edition 14 (26th June 2020)
This article discusses what a company’s purpose should be when the purpose of so many, right now, is survival.
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Friday Reading Edition 3 (9th April 2020)
Known for its annual Trust Barometer reports, Edelman conducted a 12-market study last month on the critical role brands are expected to play during the coronavirus pandemic. It shows the need for brands to be “tangible and fast,” not impressionistic and conceptual.
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Friday Reading Edition 2 (3rd April 2020)
In the latest in a series of reports from Imperial College, which makes inferences on the impact of the current lockdown and social distancing measures across Europe and the UK, researchers recommend that the current interventions remain in place and that trends in cases and deaths be closely monitored in the coming days and weeks to provide reassurance that transmission of SARS-Cov-2 is slowing.
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Friday Reading Edition 6 (1st May 2020)
This article from the McKinsey Global Institute, which finds an overlap between the workers who are vulnerable in the current downturn and those who hold jobs vulnerable to automation, calls for the US response to incorporate a longer-term view about the resulting occupational shifts and the development of skills.
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Friday Reading Edition 17 (17th July 2020)
Pollution and greenhouse gas emissions have fallen across the world from COVID-19-related restrictions, but is this just a fleeting change? This BBC commentary delves deeper into the issue.
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Friday Reading Edition 25 (11th September 2020)
Stanley McChrystal (a former Army general and the founder of the McChrystal Group) and Chris Fussell (a former Navy Seal and the president of the McChrystal Group) reflect on how September 11th changed the way US Special Forces operated, and offers lessons for today’s leaders.
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