Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
Friday Reading Edition 8 (15th May 2020)
In episode six of Airmic Talks, Richard Cutcher and Airmic's Deputy CEO Julia Graham are joined by Michele Wucker, a speaker, strategist and author whose 2016 book, The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore, has sold over 300,000 copies.
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This article from the magazine of RIMS shows how the rise of disinformation campaigns or “fake news” is increasingly causing a headache for companies around the world, and how well-prepared crisis response plans can help steer organisations through the worst of disinformation.
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Friday Reading Edition 3 (9th April 2020)
Known for its annual Trust Barometer reports, Edelman conducted a 12-market study last month on the critical role brands are expected to play during the coronavirus pandemic. It shows the need for brands to be “tangible and fast,” not impressionistic and conceptual.
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Friday Reading Edition 70 (13th August 2021)
Covers the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.
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Friday Reading Edition 119 (19th August 2022)
[free to read upon sharing contact details] The war in the Ukraine, and its global repercussions, is undoubtedly one of the major crises of our times. Past crisis events have only served to expose the limitations of the traditional insurance model and its ability to understand and protect against new risks, as they emerge. There is now a growing pressure on policyholders to take a more active role in ensuring the reliability of their risk placement programmes.
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Friday Reading Edition 64 (25th June 2021)
In 2020, the CII was accepted as a member of the Commonwealth family when we became a Commonwealth accredited organisation. To celebrate this development, A Commonwealth Insured focuses on the vital ways in which the insurance and personal finance professions support the Commonwealth’s priorities.
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Friday Reading Edition 46 (19th February 2021)
After a year of unprecedented disaster and turbulence, with the pandemic and economic crisis, the global outcry over systemic racism and political instability, the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.
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Clarity Out of Chaos Text
Friday Reading Edition 11 (5th June 2020)
From a survey of 9,003 employees across 13 markets, this research report from Everbridge explores how current trends and habits of communication can impact the success of a Critical Event Management (CEM) plan.
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