If there is one positive to be had from Covid, it is that Airmic members now consider their organisations to be more agile and adaptable than they were before. This is important as planning and executing in uncertainty is no longer the exception, and operating flexible and adaptable business models is critical to success.

This report commissioned by the NPC and written by Lianna Roast of the Disaster Management Centre at Bournemouth University, looks at how lessons from major incidents can be translated in to real-world change and asks how human psychology can best support our society to ensure lessons from past events are learnt.

The fourth publication in our acclaimed “Roads to” thought leadership series is focused on the concept of corporate purpose within a shifting business and risk environment. Corporate purpose has risen up the agenda over the past decade. Roads to Repurposing is an in-depth examination of the concept, aimed at business leaders, policymakers and risk professionals. The report looks at what is being covered under the label ‘corporate purpose’ and ‘repurposing’, why these ideas have acquired such an urgency within the business world, and how companies are applying and using them to improve their business performance and manage risk.

Given the importance of corporate reputation today, there is still a shortage of business leaders who are effectively leveraging reputation intelligence for the benefit of their organisation. Polecat interviewed global reputation professionals to gain a better understanding of how they are applying their efforts to get ahead and tackle the obstacles they face when managing corporate reputation.