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The guide introduces a number of current concepts and aims to provide sufficient detail to be useful for those who are new to commercial general insurance and who are seeking signposts for further reading, or for those who – as is increasingly common – have commercial general insurance as one of a number of other business responsibilities.
This guide describes how a business can identify the general insurance it needs and how to buy this cost-effectively. It will discuss the role of the insurer, insurance broker and other stakeholders in the process, and what they will expect from the business. Purchasing appropriate insurance is an essential part of successful business planning. Doing it well will save a business money and help it to achieve its objectives.