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Among business and enterprise analytics professionals, 94% say data and analytics are critical to their organisation’s digital transformation programmes. Technological advances and the lowering cost of computing make data available to businesses like never before. Successful businesses are using this data to review business models and drive transformation.
Data is vital for effective risk management. After navigating an unprecedented level of uncertainty in business during the Covid-19 pandemic, new sources of intelligence must be adopted to understand and manage evolving risks. Ventiv Technology reports that advanced analytics and predictive modelling can provide new insights that drive optimal outcomes. Indeed, 65% of global enterprises increased their analytics spending in 2020.