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RIMS, Airmic and The RepTrak Company launched a joint effort in 2019 to answer the question: Why are risk professionals struggling with reputational risk management, and what are the missing elements they need? Over the past year, we interviewed more than 40 risk managers from across the United States and Europe. We had dialogues with subject-matter experts, professors and thought leaders. We held working group meetings to discuss good practices and challenges, and conducted follow-up interviews to understand what is working inside organizations today and where improvements are needed. We also conducted research to define the impact of specific risks on reputation and organisation performance, and what drives the corporate reputation of leading global brands and how they are perceived across the largest economies.
We would like to thank all the interview and focus group participants for their contributions.