Following on from Roads to Ruin (2011), Roads to Resilience (2014) and Roads to Revolution (2018), Roads to Repurposing will be a substantial piece of research and is supported by Lockton, Crawford and the Association of Chartered Certified Accountants (ACCA). Anette Mikes, associate professor at the University of Oxford's Saïd Business School, will sit as a member of the project advisory group.
The project begun with a white paper published by Airmic on 18 December, titled Roads to Repurposing: The Route to Responsibility and Reputation.
“The idea of corporate purpose is rapidly gaining traction among organisations, yet it is still a nebulous concept for many,” said Hoe-Yeong Loke, Airmic’s research manager, who is leading the project. “Questions have also been raised as to whether this is just the latest fad in the business world.
“Airmic and its partners are embarking on this thought leadership project to unpack the concept of corporate purpose, through evidence-based research. From this, we seek to provide practical guidance for risk professionals and their organisations on their roads to repurposing.
“Risk professionals, who have been catapulted to the forefront of their organisations during the pandemic crisis, are well placed to understand the opportunities – as well as the risks – that a repurposing exercise brings, in the quest to build resilient organisations.”
To read the full white paper, click here.