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Reputation Institute joins Airmic as Associate Partner

The strategic importance of trust in corporate brands is growing, says Airmic CEO

Reputation Institute has joined Airmic as an Associate Partner, the association has announced.

Reputation Institute is a global leader in reputation intelligence, helping organisations build credibility by using data-driven insights to develop the best strategies.  At the heart of their approach is RepTrak®, a technology-enabled analytics platform designed to provide industry, competitor, and company intelligence.

Reputation Institute is well known for its annual RepTrak® study which reveals the most reputable businesses by country. The results of the 2019 UK RepTrak® 150 Ranking can be found here.

“Managing reputation is consistently one of the top concerns among our membership, so I am thrilled to have Reputation Institute join the Airmic partnership,” commented John Ludlow, Airmic CEO.

“The strategic importance of trust in corporate brands is growing, and Reputation Institute is a leader in helping businesses measure and manage this vital asset. They will bring invaluable insight to our members and I look forward to working with them.”

Kasper Ulf Nielsen, chief strategy officer at Reputation Institute, commented:“Reputation Risk is a core element of business strategy and with our RepTrak approach we bring a new and unique approach to identifying, mitigating, and managing risk, which we look forward to sharing with the Airmic members.” 

Mr Nielsen explained that Reputation Institute is currently developing an approach for a reputation insurance product: “We are now ready to test and pilot this with clients and partners inside the insurance industry.

“I am looking forward to the co-creation of this new product and feel confident that when we combine our expertise within reputation measurement with world class players in the insurance industry we will develop a product which will satisfy the need of many companies who are looking to insure this valuable asset.”