Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
Friday Reading Edition 3 (9th April 2020)
Known for its annual Trust Barometer reports, Edelman conducted a 12-market study last month on the critical role brands are expected to play during the coronavirus pandemic. It shows the need for brands to be “tangible and fast,” not impressionistic and conceptual.
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Friday Reading Edition 70 (13th August 2021)
Covers the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.
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Friday Reading Edition 14 (26th June 2020)
Companies must have a purpose beyond profits to compete in a modern business environment. This article explores how traditional institutions can retrofit a corporate purpose authentically.
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Friday Reading Edition 31 (23rd October 2020)
The uncertainty with Brexit means that UK companies need to be even more prepared than their peers in other countries to embrace agility, strengthen their customer focus and look for new opportunities for value creation.
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Friday Reading Edition 40 (8th January 2021)
[Purchase required] Rethink how your organisation creates, delivers, and captures value, or risk becoming irrelevant. If you read nothing else on business model innovation, read these 10 articles. The most important among the hundreds of Harvard Business Review articles selected to help you reach new customers and stay ahead of your competitors by reinventing your business model.
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Roads to Revolution Text
Friday Reading Edition 2 (3rd April 2020)
Published in 2018, this thought leadership report from Airmic provides pragmatic advice for risk professionals and business leaders who want to ensure that resilience and digital transformation permeate their organisations to constantly protect brand and reputation.
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Friday Reading Edition 70 (13th August 2021)
The results of this study suggest that firms with employees that maintain strong beliefs in the meaning of their work experience better performance.
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Friday Reading Edition 82 (12th November 2021)
Hear from climate action advocates around the world on what business leaders can do to accelerate to net zero.
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Friday Reading Edition 70 (13th August 2021)
Embedding company purpose requires businesses to think about every process their organisation operates—and accept that there will be trade-offs.
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Friday Reading Edition 40 (8th January 2021)
Airmic, in partnership with the Association of Chartered Certified Accountants (ACCA), Crawford, and Lockton, and with Anette Mikes (Associate Professor at the University of Oxford’s Saïd Business School) as a member of the project advisory group, has embarked on a research project on corporate purpose. This white paper sets out what business responsibility and reputation means, and develop these within their own business context, to determine the implications for risk and insurance managers.
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