Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
Friday Reading Edition 3 (9th April 2020)
Using their global economic risk dataset, Verisk Maplecroft has categorised central banks and government authorities based on the degree of monetary and fiscal flexibility they now have to combat the economic crisis. The results suggest many of the world’s largest economies, including China, will struggle to do much more than they already have should the slowdown last more than a few months.
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Friday Reading Edition 3 (9th April 2020)
Known for its annual Trust Barometer reports, Edelman conducted a 12-market study last month on the critical role brands are expected to play during the coronavirus pandemic. It shows the need for brands to be “tangible and fast,” not impressionistic and conceptual.
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Friday Reading Edition 2 (3rd April 2020)
The BCI has found encouraging evidence of improvement in the actions taken by organisations in the fight against the coronavirus outbreak, while some organisations are also beginning to think about the pathway to recovery.
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Friday Reading Edition 2 (3rd April 2020)
In the latest in a series of reports from Imperial College, which makes inferences on the impact of the current lockdown and social distancing measures across Europe and the UK, researchers recommend that the current interventions remain in place and that trends in cases and deaths be closely monitored in the coming days and weeks to provide reassurance that transmission of SARS-Cov-2 is slowing.
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Impact of non-pharmaceutical interventions (NPIs) to reduce COVID-19 mortality and healthcare demand Text
Friday Reading Edition 1 (27th March 2020)
Read the critical Imperial College paper analysing the likely impact of multiple public health measures on slowing and suppressing the spread of coronavirus, which has since informed the UK government’s strategy for dealing with the pandemic.
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Friday Reading Edition 1 (27th March 2020)
Amid the coronavirus pandemic, companies need a crisis response coordinated by top management that gives experts and managers the autonomy to implement creative, pragmatic solutions. Arising from hundreds of discussions conducted in the past few weeks, this article by McKinsey & Co looks at the efforts of companies now in the process of building what they term “COVID-19 nerve centers.”
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Friday Reading Edition 1 (27th March 2020)
How do corporate leaders, managers, and individual workers make this sudden shift to the new reality of remote work? This article offers guidance on how to work productively at home, manage virtual meetings, and lead teams through this time of crisis.
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