Click here for the Friday Reading Search, a searchable archive of reading and knowledge resources

Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.

To select multiple categories and/or keywords, use Ctrl+Click (or +Click on a Mac).
McKinsey & Co, 3rd August 2021
Friday Reading Edition 70 (13th August 2021)
As boards move beyond crisis management, survey results suggest that specific risks and organisational issues are increasingly top of mind. More often than their peers, directors on the most adaptable boards cite, as agenda items, issues such as technological trends and topics that are more cultural or organisational in nature, such as corporate social responsibility, and the company’s purpose.
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Institute of Business Ethics, 2nd June 2021
Friday Reading Edition 70 (13th August 2021)
Dr Sam Barrell, COO of the Francis Crick Institute, talks about the intense cultural impact of the Crick’s response to the pandemic (repurposing to be a testing, then a vaccination centre) and the importance of purpose. She shares some of the ethical challenges that the executive team faced and how they successfully managed the relationship with their board.
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RepTrak, 10th February 2020
Friday Reading Edition 70 (13th August 2021)
Covers the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.
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Harvard Business School , 1st September 2016
Friday Reading Edition 70 (13th August 2021)
The results of this study suggest that firms with employees that maintain strong beliefs in the meaning of their work experience better performance.
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Board Agenda
Friday Reading Edition 70 (13th August 2021)
Embedding company purpose requires businesses to think about every process their organisation operates—and accept that there will be trade-offs.
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