This will be a live streamed session that you can register for here: https://attendee.gotowebinar.com/register/2994093718466880525
Reputation drives business value, and reputational risks can potentially be catastrophic for any organisation. This puts risk professionals at a crossroads, where they can follow one of two paths: the first, where they have the responsibility but no influence and control; or the second, where they can contribute value to the organisation by leading implementation of a structured, data-driven and systematic approach to reputational risk that draws the whole organisation together around a common framework.
In taking the second path, risk professionals need a differentiated understanding of how an issue will impact the way they are perceived by specific groups of stakeholders. However, organisations typically lack the tools and techniques to comprehensively gauge the negative impact from a loss in reputation. To close the capability gap, organizations can apply reputational impact scenariotesting, measuring the organisation’s reputation before and after a negative event—whether perceived or actual.
RIMS, Airmic and The RepTrak Company collaborated on research to define the impact of specific risks on reputation and organisation performance, and what drives the corporate reputation of leading global brands and how they are perceived across the largest economies. Download the resultant research report “Closing the Gaps on Reputational Risk Management” here: https://www.airmic.com/technical/library/closing-gaps-reputational-risk-...
- Reputation as a driver of value
- The 6 challenges with reputational risk management
- Integrating reputational risk into the ERM process
Kasper Ulf Nielsen, Chief Strategy Officer, Co-Founder, and Member of the Board of Directors at The RepTrak Company
Pasquale Merola, Director of Product Management at The RepTrak Company
Hosted by Hoe-Yeong Loke, Research Manager, Airmic