Return to Largest-Ever Inequality of Trust
Edelman is a global communications marketing firm that partners with the world's leading businesses and organisations to evolve, promote and protect their brands and reputations.
Over the last 19 years, the Edelman Trust Barometer has detected and documented some of the largest opinion shifts shaping the world. They have observed that the state and dynamic of trust in institutions was in many ways predictive of larger societal, economic and political changes to come. This year they broke new ground in making progress towards understanding what makes trust such a powerful asset for organisations, how to measure it accurately and how to demonstrate the true value it brings.
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my employer” is significantly more trusted than NGOs, business, government and media.
The last decade has seen a loss of faith in traditional authority figures and institutions,” said Richard Edelman, president and CEO of Edelman. “More recently, people have lost confidence in the social platforms that fostered peer-to-peer trust. These forces have led people to shift their trust to the relationships within their control, most notably their employers.”
This webinar explores the 2019 report and the implications of its findings for the risk management community. This report should be in every risk manager’s tool kit.
The Edelman approach to defining and researching trust is articulated in the Technical Appendix to the 2019 Global Report.
This starts at page 54 of the report to be found here: https://www.edelman.com/trust-barometer