15th May 2024

More risk professionals (56%) are tracking social media to monitor elections in the “year of elections” , the Airmic Big Question survey this week found. During the Covid-19 pandemic in 2020, only 19% of respondents in an Airmic survey said tracking social media was useful in monitoring important developments, including politics.

This comes also as the influence of artificial intelligence (AI) deepfakes on the UK general election is becoming a concern for most tech experts, a survey conducted by BCS, The Chartered Institute for IT, found last month.

Hoe-Yeong Loke, Head of Research, Airmic, said: “At a time when elections are increasingly won and lost in the digital sphere, it is important that risk professionals and their organisations track social media, while being aware of the malignant impact that AI deepfakes can have on our democracy.

The geopolitics plenary session on 4 June at the Airmic Conference in Edinburgh will address the megatrends impacting risk professionals and their organisations, including the “year of elections”.

If you would like to request an interview and or have any further questions, please let me know.

We will be sharing the results of the Airmic Big Question with the press weekly.

You can also find the results here.

Media contact: Leigh Anne Slade
Head of Media, Communications and Interest Groups, Airmic
07956 41 78 77